CEO Branding: Theory and Practice
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781138013728
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Beskrivelse
The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
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| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 24-06-2015 |
| Første udgivelsesår | 2015 |
| Illustrationer | 52 Tables, black and white; 34 Line drawings, black and white; 1 Halftones, black and white; 35 Illustrations, black and white |
| Fagredaktør | Marc (Rollins College Fetscherin |
| Originalsprog | United Kingdom |
| Sideantal | 302 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 302 pages, 52 Tables, black and white; 34 Line drawings, black and white; 1 Halftones, black and whi |
| Mål | 229 x 150 x 18 |
| ISBN-13 / EAN-13 | 9781138013728 |