Classical Rhetoric and Modern Public Relations: An Isocratean Model (Bog, Paperback / softback, Engelsk) af Charles Marsh

Classical Rhetoric and Modern Public Relations: An Isocratean Model

(Bog, Paperback / softback, Engelsk)
Forfatter: Charles Marsh

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Beskrivelse

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Charles Marsh
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 10-10-2016
Første udgivelsesår 2016
Serie Routledge Research in Public Relations
Originalsprog United Kingdom
Sideantal 208
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 208 pages
Mål 230 x 152 x 19
ISBN-13 / EAN-13 9781138233829