Consumer Behavior: New Essays on the Study of Consumption

(Bog, Hardback, Engelsk)
Forfatter: Morris B. Holbrook

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Beskrivelse

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Morris B. Holbrook
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 02-12-2024
Første udgivelsesår 2024
Serie Routledge Interpretive Marketing Research
Illustrationer 2 Line drawings, black and white; 8 Halftones, black and white; 10 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 280
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 280 pages, 2 Line drawings, black and white; 8 Halftones, black and white; 10 Illustrations, black a
Mål 234 x 156
ISBN-13 / EAN-13 9781032908861