Consumer-Centric Category Management: How to Increase Profits by Managing Categories ... (Bog, Hardback, Engelsk) af AC Nielsen
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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs (Bog, Hardback, Engelsk)

Af: AC Nielsen

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

Forlag: John Wiley & Sons Inc

  • Type: Bog
  • Format: Hardback
  • Sprog: Engelsk Sprog: Engelsk
  • ISBN-13: 9780471703594
  • Udgivelsesdato: 29-12-2005
  • Første udgivelsesår: 2005
  • Originalsprog: United States
  • Sideantal: 368
  • Indbinding: Hardback
  • Forlag: John Wiley & Sons Inc
  • Sideoplysninger: 368 pages
  • Mål: 239 x 163 x 32

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Beskrivelse

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.

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