1. Forside
  2. Bøger
  3. Engelske bøger
  4. Socialhistorie og kulturhistorie
  5. Salg og marketing
  6. Generel historie og verdenshistorie
  7. 20. århundrede, 1900 til 1999
  8. Consumer Engineering, 1920s–1970s: Marketing between Expert...

Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness

(Bog, Paperback / softback, Engelsk)
Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness
Forlag: Springer Nature Switzerland AG

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

20. århundrede, 1900 til 1999 Generel historie og verdenshistorie Salg og marketing Socialhistorie og kulturhistorie
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2019 ed.
Udgivelsesdato 14-08-2020
Første udgivelsesår 2020
Serie Worlds of Consumption
Illustrationer 8 Illustrations, color; 16 Illustrations, black and white
Fagredaktør Jan Logemann, Gary Cross, Ingo Kohler
Originalsprog Switzerland
Sideantal 296
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 296 pages, 8 Illustrations, color; 16 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9783030145668