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Contemporary Issues in Green and Ethical Marketing

(Bog, Paperback / softback, Engelsk)
Contemporary Issues in Green and Ethical Marketing
Forlag: Taylor & Francis Ltd

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Beskrivelse

Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues. This book was originally published as a special issue of the Journal of Marketing Management.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-08-2015
Første udgivelsesår 2015
Serie Key Issues in Marketing Management
Fagredaktør Morven G. (University of Salford McEachern, Marylyn (Coventry University Carrigan
Originalsprog United Kingdom
Sideantal 352
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 352 pages
Mål 177 x 245 x 33
ISBN-13 / EAN-13 9781138948280