Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders

(Bog, Hardback, Engelsk)
Forfatter: Witold J. Henisz

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Beskrivelse

This book argues that the strategic management of relationships with external stakeholders – what the author calls 'Corporate Diplomacy' – creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Witold J. Henisz
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-07-2014
Første udgivelsesår 2014
Originalsprog United Kingdom
Sideantal 203
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 203 pages
Mål 165 x 236 x 16
ISBN-13 / EAN-13 9781783530557