Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand (Bog, Paperback / softback, Engelsk)

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

(Bog, Paperback / softback, Engelsk)
Forfatter: Steve Robinson

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Beskrivelse

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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Alle detaljer

Forlag Thomas Nelson Publishers
Forfatter Steve Robinson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-09-2020
Første udgivelsesår 2020
Originalsprog United States
Sideantal 224
Indbinding Paperback / softback
Forlag Thomas Nelson Publishers
Sideoplysninger 224 pages
Mål 141 x 212 x 18
ISBN-13 / EAN-13 9781400213221