Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective (Bog, Hardback, Engelsk)
Af: Erdogan Koc
- Forlag: Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780367862893
- Udgivelsesdato: 04-09-2020
- Første udgivelsesår: 2020
- Illustrationer: 91 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white; 91 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white
- Originalsprog: United Kingdom
- Sideantal: 354
- Indbinding: Hardback
- Forlag: Taylor & Francis Ltd
- Sideoplysninger: 354 pages, 91 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black an
- Mål: 180 x 252 x 28
Bemærk: Kan ikke leveres før jul
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Beskrivelse
This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.