Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty A... (Bog, Paperback / softback, Engelsk)
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Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis

(Bog, Paperback / softback, Engelsk)
Forfattere: Ivan (University of Verona Russo, Ilenia (University of Verona Confente
Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis
Forlag: Taylor & Francis Ltd

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Beskrivelse

Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Ivan (University of Verona Russo, Ilenia (University of Verona Confente
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 12-12-2019
Første udgivelsesår 2019
Serie Routledge Studies in Business Organizations and Networks
Originalsprog United Kingdom
Sideantal 144
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 144 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780367888947