Customer Visits: Building a Better Market Focus: Building a Better Market Focus (Bog, Paperback / softback, Engelsk)
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Customer Visits: Building a Better Market Focus: Building a Better Market Focus

(Bog, Paperback / softback, Engelsk)
Forfatter: Edward F. McQuarrie
Customer Visits: Building a Better Market Focus: Building a Better Market Focus
Forlag: Taylor & Francis Ltd

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Beskrivelse

Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Edward F. McQuarrie
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 15-04-2008
Første udgivelsesår 2008
Illustrationer tables, figures, bibliography, index
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 256 pages
Mål 154 x 229 x 14
ISBN-13 / EAN-13 9780765622259