Data Analytics in Marketing, Entrepreneurship, and Innovation
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367697648
- Se flere detaljer ▼
Beskrivelse
Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 25-09-2023 |
| Første udgivelsesår | 2023 |
| Serie | Data Analytics Applications |
| Fagredaktør | Mounir Kehal, Shahira El Alfy |
| Originalsprog | United Kingdom |
| Sideantal | 182 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 182 pages |
| Mål | 233 x 157 x 13 |
| ISBN-13 / EAN-13 | 9780367697648 |