Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032204871
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Beskrivelse
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 18-12-2024 |
| Første udgivelsesår | 2024 |
| Serie | Routledge Studies in Marketing |
| Illustrationer | 10 Tables, black and white; 11 Line drawings, black and white; 18 Halftones, black and white; 29 Illustrations, black and white |
| Fagredaktør | Maria Teresa (University of Salerno Cuomo, Pantea (Middlesex University London Foroudi |
| Originalsprog | United Kingdom |
| Sideantal | 308 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 308 pages, 10 Tables, black and white; 11 Line drawings, black and white; 18 Halftones, black and wh |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032204871 |