National Image & Competitive Advantage: The Theory and Practice of Place Branding Forstør

National Image & Competitive Advantage: The Theory and Practice of Place Branding (e-bog, pdf, drm)

Af: Eugene D Jaffe

Forlag: Samfundslitteratur
Format: pdf, drm
Sprog: Engelsk
Sideantal: 237
Dato for udgivelse: 2011-12-22
Udgivelse: 2. udgave
Udgiver: Copenhagen Business School Press
Medforfattere: Eugene D Jaffe, Israel D. Nebenzahl
ISBN-13: 9788763099769
Produkt type: e-bog
Filstørrelse: 4144 KB
Kopibeskyttelse: AdobeDRM
Rettigheder: Kopi: 10, Print: 355
Bogtype: Ebog
Filtype: pdf
Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global...

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Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.

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National Image & Competitive Advantage: The Theory and Practice of Place Branding

National Image & Competitive Advantage: The Theory and Practice of Place Branding

Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global...