Retailing in a SCM-Perspective Forstør

Retailing in a SCM-Perspective (e-bog, epub, drm)

Af: Herbert Kotzab

Forlag: Samfundslitteratur
Format: epub, drm
Sprog: Engelsk
Sideantal: 176
Dato for udgivelse: 2011-11-25
Udgiver: CBS Press
Medforfattere: Herbert Kotzab, Mogens Bjerre
ISBN-13: 9788763099615
Produkt type: e-bog
Filstørrelse: 2360 KB
Filversion: 2.0
Kopibeskyttelse: AdobeDRM
Rettigheder: Kopi: 10, Print: 264
Bogtype: Ebog
Filtype: epub
Format: Reflowable
This textbook represents the next generation in retail management! These pages expand upon the basic assumption that economic effectiveness and quality in operations should and must be viewed as the way for retail businesses to develop overall...

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Beskrivelse

This textbook represents the next generation in retail management! These pages expand upon the basic assumption that economic effectiveness and quality in operations should and must be viewed as the way for retail businesses to develop overall competitive advantage. The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies. The book is written for two purposes - one is to be used in teaching modern retail management courses - and, two to be used by practitioners when considering how to develop the performance of their organizations further.

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Retailing in a SCM-Perspective

Retailing in a SCM-Perspective

This textbook represents the next generation in retail management! These pages expand upon the basic assumption that economic effectiveness and quality in operations should and must be viewed as the way for retail businesses to develop overall...