Dynamics of International Advertising: Theoretical and Practical Perspectives (Bog, Paperback / Softback, Engelsk)

Af: Barbara Mueller


Forlag: Peter Lang Publishing Inc
Format: Paperback / softback
Type: Bog
Sprog: Engelsk
ISBN-13: 9781433103841
Udgave: 3 Revised edition
Udgivelsesdato: 21-12-2010
Første udgivelsesår: 2010
Indbinding: Paperback / softback
Sideantal: 368
Originalsprog: United States
Forlag: Peter Lang Publishing Inc
Sideoplysninger: 368 pages
Mål: 181 x 255 x 21

Levering : 10 - 20 hverdage

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Beskrivelse

Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.

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