New Perspectives in Marketing by Word-of-Mouth (Bog, Paperback / Softback, Engelsk)

Af: Emerald Group Publishing Limited


Forlag: Emerald Publishing Limited
Format: Paperback / softback
Type: Bog
Sprog: Engelsk
ISBN-13: 9781785608193
Udgivelsesdato: 21-10-2015
Første udgivelsesår: 2015
Serie: Emerald Gems
Indbinding: Paperback / softback
Sideantal: 200
Originalsprog: United Kingdom
Forlag: Emerald Publishing Limited
Sideoplysninger: 200 pages
Mål: 167 x 240 x 11

Levering : 3 - 8 hverdage

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New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.

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