The Business and Management of Convention and Visitor Bureaus: A global approach (Bog, Paperback / Softback, Engelsk)

Af: Krzysztof Celuch


  • Forlag: Goodfellow Publishers Limited
  • Format: Paperback / softback
  • Type: Bog
  • Sprog: Engelsk
  • ISBN-13: 9781911396802
  • Udgivelsesdato: 31-12-2019
  • Første udgivelsesår: 2019
  • Illustrationer: 40 Figures
  • Originalsprog: United Kingdom
  • Sideantal: 256
  • Indbinding: Paperback / softback
  • Forlag: Goodfellow Publishers Limited
  • Sideoplysninger: 256 pages, 40 Figures
  • Mål: 189 x 244 x 15

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Beskrivelse

A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.

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