The Consumer Insights Handbook: Unlocking Audience Research Methods (Bog, Paperback / Softback, Engelsk)

Af: Danielle Sarver Coombs


  • Forlag: Rowman & Littlefield
  • Format: Paperback / softback
  • Type: Bog
  • Sprog: Engelsk
  • ISBN-13: 9781538145524
  • Udgivelsesdato: 15-07-2021
  • Første udgivelsesår: 2021
  • Illustrationer: 10 Tables, unspecified; 53 Illustrations, black and white
  • Originalsprog: United States
  • Sideantal: 240
  • Indbinding: Paperback / softback
  • Forlag: Rowman & Littlefield
  • Sideoplysninger: 240 pages, 10 Tables, unspecified; 53 Illustrations, black and white
  • Mål: 254 x 178

Forventes på lager: 15-07-2021

Levering: Skaffevare (forvent 14 - 30 hverdage) (Udk. 15-07-2021)

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Tilføj til bogliste

KATEGORIER M.M. SOM DETTE PRODUKT ER EN DEL AF

  = Emner
  = Sektioner
  = Kategorier
  = Kampagner

Beskrivelse

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

Anmeldelser (0)