The Political Marketing Revolution: Transforming the Government of the Uk (Bog, Paperback / Softback, Engelsk)
Af: Jennifer Lees-Marshment
Forlag:
Manchester University Press
Format:
Paperback / softback
Type:
Bog
Sprog:
Engelsk
ISBN-13:
9780719063077
Udgivelsesdato:
24-06-2004
Første udgivelsesår:
2004
Originalsprog:
United Kingdom
Sideantal:
256
Indbinding:
Paperback / softback
Forlag:
Manchester University Press
Sideoplysninger:
256 pages
Mål:
156 x 232 x 23
Vurdering:
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Beskrivelse
'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers. -- .