Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion C... (Bog, Paperback / softback, Engelsk)

Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age

(Bog, Paperback / softback, Engelsk)
Forfatter: Iva Petkova



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Beskrivelse

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Iva Petkova
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover Reprint of the Original 1st 2018 ed.
Udgivelsesdato 02-02-2019
Første udgivelsesår 2019
Illustrationer 1 Illustrations, color; 12 Illustrations, black and white; XVII, 188 p. 13 illus., 1 illus. in color.
Originalsprog Switzerland
Sideantal 188
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 188 pages, 1 Illustrations, color; 12 Illustrations, black and white; XVII, 188 p. 13 illus., 1 illu
Mål 210 x 148
ISBN-13 / EAN-13 9783030080792