Entrepreneurship Marketing: Principles and Practice of SME Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781138585232
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Beskrivelse
This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges and opportunities faced by businesses today.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 06-03-2020 |
| Første udgivelsesår | 2020 |
| Illustrationer | 39 Tables, black and white; 60 Line drawings, black and white; 60 Illustrations, black and white |
| Fagredaktør | Sonny (University of East London Nwankwo, Ayantunji (University of East London Gbadamosi |
| Originalsprog | United Kingdom |
| Sideantal | 448 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 448 pages, 39 Tables, black and white; 60 Line drawings, black and white; 60 Illustrations, black an |
| Mål | 242 x 174 x 26 |
| ISBN-13 / EAN-13 | 9781138585232 |