Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349468362
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Beskrivelse
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
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| Forlag | Palgrave Macmillan |
| Forfatter | S. Bullo |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2014 |
| Udgivelsesdato | 01-01-2014 |
| Første udgivelsesår | 2014 |
| Illustrationer | VII, 207 p. |
| Originalsprog | United Kingdom |
| Sideantal | 207 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 207 pages, VII, 207 p. |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9781349468362 |