Belief change lies at the heart of all human aspirations. From career progression, weight loss, spiritual commitment, and ideological passion, to love, grief, war,... Læs mere
Belief change lies at the heart of all human aspirations. From career progression, weight loss, spiritual commitment, and ideological passion, to love, grief, war,... Læs mere
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.
Based on research findings and detailed, original cases, this book charts the new innovation imperative, where organizations must deliver on dual goals: an efficient return on current operations, and a burgeoning pipeline of new products.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.