Marieke de Mooij Forfatter
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (Bog, Hardback, Engelsk)
Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides... Læs mere
Levering: Print on Demand (forvent 14 - 30 hverdage) -
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (Bog, Hardback, Engelsk)
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Levering: Print on Demand (forvent 14 - 30 hverdage) -
Global Marketing and Advertising: Understanding Cultural Paradoxes (Bog, Paperback / softback, Engelsk)
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Levering: 6 - 9 hverdage -
Global Marketing and Advertising: Understanding Cultural Paradoxes (Bog, Hardback, Engelsk)
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Levering: Print on Demand (forvent 14 - 30 hverdage)
