Questioning what we always thought we knew about what makes a book, and traditional publishing channels, this book will be of interest to anyone studying or researching publishing, book history, print cultures, digital and contemporary literatures.
Questioning what we always thought we knew about what makes a book, and traditional publishing channels, this book will be of interest to anyone studying or researching publishing, book history, print cultures, digital and contemporary literatures.
Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.
Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.
This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from sixteen publishers during twelve months.
This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from sixteen publishers during twelve months.