Unlock your full potential and uncover new innovative skills through this comprehensive and engaging guide to leadership success.
Understand the scope of the travel retail industry and learn from exclusive interviews and insights from the best known names in the field with this engaging guide.
Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.
Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.
Understand how to compete effectively in the new world of work by building an agile organizational structure and culture using this practical guide.
Embed an agile, iterative and evidence-based approach to HR to improve employee experience and drive business results.
Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
Motivate, support and develop employees from pre-hire to retirement to ensure that they can perform to the best of their abilities.
Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.
Whether you're a trainee or experienced driving instructor, improve your client-centred teaching skills with this guide, listed as recommended reading for the ADI exams.
Explore the technological disruptions of the logistics and supply chain industry and get step-by-step guidance to adapting business plans and strategies.