Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
For all students undertaking work-based and academic undergraduate degrees in early years, this book focuses upon how reflective learning develops the practitioner's professional practice, academic knowledge and understanding.
Offering a unique mix of theory and practical guidance by top international names, this book shows you how to apply leadership techniques and approaches.
Designed especially for students in sport and physical activity, this book provides a detailed guide to planning, undertaking, and writing up qualitative research. It's a coherent and accessible guide through the research process, using numerous examples to bring research alive.
This book offers a comprehensive guide to commissioning, managing and undertaking research in development work. Perfect for both students and practitioners.
In this unique, fully revised, full colour book, Danny Dorling - one of the biggest names in social sciences today - maps and explains the social inequalities of the UK.
This book explores recent developments and debates around researching ethically and with integrity, and complying with ethical requirements, and has been updated and expanded to now cover issues relating to international, indigenous, interdisciplinary and internet research.
The authors take a novel approach of framing debates in relation to individual and collective responses to discriminatory practices, moving beyond the standard... Læs mere
An introductory textbook which uses short bite-sized snap shots to introduce the key debates & approaches, technologies and genres in popular music. Written... Læs mere
Existing literature glosses over the often difficult interrelationship between practical research design and the theoretical underpinnings of methodology. This text addresses these issues head on and helps the reader to better understand each stage of the research process.
Paul Stoneman and Nigel Gilbert breathe new energy into this classic bestselling textbook providing clear, relevant advice and extensive coverage of all the research methods you need to understand today’s society.
With new material on literature reviews, case study research, action research and writing up research, the Fourth Edition continues to successfully adopt a practical approach, while still emphasizing the importance of the role of theory.