Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.
With a unique focus on theory, this introduction to business ethics provides students with all the tools they need to make ethical decisions in practical business contexts.
A student introduction to the history, present and future of global communication from one of Europe's most respected communication scholars.
A major statement on the field from one of the world's foremost authorities on ethnography in the social sciences.
Focusing on what students really need to know, this book breaks down all of the key social work theory covered across a students’ training, demystifying complex concepts by demonstrating their application to real-life practice.
The critical algorithms used in GIS are notoriously difficult to both teach and understand. This book address the problem by combining rigorous formal language with example case studies and student exercises.
The critical algorithms used in GIS are notoriously difficult to both teach and understand. This book address the problem by combining rigorous formal language with example case studies and student exercises.
Combining established theory with original analysis, this book provides a clear account of the social benefits and drawbacks of new media trends and technologies... Læs mere
Combining established theory with original analysis, this book provides a clear account of the social benefits and drawbacks of new media trends and technologies... Læs mere
Kath Melia's new book on ethics works in the gap between nursing theory and practice. The chapters tackle the main theories which form the discussion on ethics,... Læs mere
With chapters based on real situations outlining practical strategies, this guide shows you how formative teaching, learning and assessment can enrich day-to-day teaching, and ensure deep and sustained learning.
Introducing the major concepts and theories of early years care and education, this text helps you examine topics in depth, using level appropriate tasks and further reading, as well as supporting your development of key academic skills.