From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes -... (Bog, Hardback, Engelsk)
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From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First

(Bog, Hardback, Engelsk)
Forfatter: Helen Edwards
From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
Forlag: Kogan Page Ltd

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Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

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Alle detaljer

Forlag Kogan Page Ltd
Forfatter Helen Edwards
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 03-02-2023
Første udgivelsesår 2023
Originalsprog United Kingdom
Sideantal 264
Indbinding Hardback
Forlag Kogan Page Ltd
Sideoplysninger 264 pages
Mål 660 x 165 x 25
ISBN-13 / EAN-13 9781398604339