Fundamentals of Business Marketing Education: A Guide for University-Level Faculty an... (Bog, Paperback / softback, Engelsk)

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers

(Bog, Paperback / softback, Engelsk)
Forfatter: J David Lichtenthal

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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating

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Alle detaljer

Forlag Taylor & Francis Inc
Forfatter J David Lichtenthal
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 08-01-2004
Første udgivelsesår 2004
Fagredaktør J. David Lichtenthal
Originalsprog United States
Sideantal 318
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 318 pages
Mål 280 x 210
ISBN-13 / EAN-13 9780789001320