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Forventes på lager: 08-01-2004
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating
| Forlag | Taylor & Francis Inc |
| Forfatter | J David Lichtenthal |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 08-01-2004 |
| Første udgivelsesår | 2004 |
| Fagredaktør | J. David Lichtenthal |
| Originalsprog | United States |
| Sideantal | 318 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 318 pages |
| Mål | 280 x 210 |
| ISBN-13 / EAN-13 | 9780789001320 |