Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Bog, Hardback, Engelsk)
Af: James M. Greenfield
Forlag: John Wiley & Sons Inc
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780471209874
- Udgave: 2 ed
- Udgivelsesdato: 12-04-2002
- Første udgivelsesår: 2002
- Serie: The AFP/Wiley Fund Development Series
- Illustrationer: Tables: 115 B&W, 0 Color; Exhibits: 0 B&W, 0 Color
- Originalsprog: United States
- Sideantal: 600
- Indbinding: Hardback
- Forlag: John Wiley & Sons Inc
- Sideoplysninger: 600 pages, Tables: 115 B&W, 0 Color; Exhibits: 0 B&W, 0 Color
- Mål: 256 x 137 x 37
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Beskrivelse
Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process, including: direct mail solicitation, telemarketing, renewals, membership drives, and others.