Green Advertising and the Reluctant Consumer
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032930145
- Se flere detaljer ▼
Beskrivelse
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 14-10-2024 |
| Første udgivelsesår | 2024 |
| Fagredaktør | Kim (University of Oregan Sheehan, Lucy (University of Texas at Austin Atkinson |
| Originalsprog | United Kingdom |
| Sideantal | 146 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 146 pages |
| Mål | 279 x 208 x 12 |
| ISBN-13 / EAN-13 | 9781032930145 |