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Implicative Marketing: For a Sustainable Economy

(Bog, Paperback / softback, Engelsk)
Forfatter: Florence (Audencia Business School Touze
Implicative Marketing: For a Sustainable Economy
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Florence (Audencia Business School Touze
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-06-2021
Første udgivelsesår 2021
Serie Routledge Focus on Business and Management
Illustrationer 6 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 102
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 102 pages, 6 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and
Mål 139 x 216 x 11
ISBN-13 / EAN-13 9780367498795