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Industrial Marketing Research (RLE Marketing): Management and Technique

(Bog, Paperback / softback, Engelsk)
Forfattere: Nicholas Stacey, Aubrey Wilson
Industrial Marketing Research (RLE Marketing): Management and Technique
Forlag: Taylor & Francis Ltd

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Beskrivelse

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Nicholas Stacey, Aubrey Wilson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-11-2015
Første udgivelsesår 2015
Serie Routledge Library Editions: Marketing
Originalsprog United Kingdom
Sideantal 290
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 290 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781138972650