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Information Asymmetry in Online Advertising

(Bog, Paperback / softback, Engelsk)
Forfattere: Jan W. (Cracow University of Economics Wiktor, Katarzyna (Cracow University of Economics Sanak-Kosmowska
Information Asymmetry in Online Advertising
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Jan W. (Cracow University of Economics Wiktor, Katarzyna (Cracow University of Economics Sanak-Kosmowska
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-05-2023
Første udgivelsesår 2023
Serie Routledge Studies in Marketing
Illustrationer 9 Tables, black and white; 57 Line drawings, black and white; 57 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 210
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 210 pages, 9 Tables, black and white; 57 Line drawings, black and white; 57 Illustrations, black and
Mål 234 x 156
ISBN-13 / EAN-13 9780367680824