Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Busin... (Bog, Paperback / softback, Engelsk)
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Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

(Bog, Paperback / softback, Engelsk)
Forfattere: Thomas A. (Democritus University of Thrace Fotiadis, Dimitris (Technological Educational Institute of Central Macedonia Folinas, Adam Lindgreen, Antonios Gasteratos, Christos A. Vassiliadis
Forlag: Taylor & Francis Ltd

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Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Thomas A. (Democritus University of Thrace Fotiadis, Dimitris (Technological Educational Institute of Central Macedonia Folinas, Adam Lindgreen, Antonios Gasteratos, Christos A. Vassiliadis
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 14-11-2025
Første udgivelsesår 2025
Illustrationer 30 Tables, black and white; 118 Line drawings, black and white; 6 Halftones, black and white; 124 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 436
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 436 pages, 30 Tables, black and white; 118 Line drawings, black and white; 6 Halftones, black and wh
Mål 246 x 174
ISBN-13 / EAN-13 9781041096122