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Interfaith Marketing: A Cross-Religious Approach

(Bog, Paperback / softback, Engelsk)
Forfattere: Frank G. Cabano, Stefan Muller, Katja Gelbrich
Forlag: Taylor & Francis Ltd

Forventes på lager: 20-07-2026

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Beskrivelse

The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Frank G. Cabano, Stefan Muller, Katja Gelbrich
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 20-07-2026
Første udgivelsesår 2026
Serie Routledge Studies in Marketing
Illustrationer 21 Tables, black and white; 31 Line drawings, black and white; 31 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 330
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 330 pages, 21 Tables, black and white; 31 Line drawings, black and white; 31 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781032827483