International Business and Emerging Economy Firms: Volume I: Universal Issues and the... (Bog, Hardback, Engelsk)

International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective

(Bog, Hardback, Engelsk)



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How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2020 ed.
Udgivelsesdato 23-09-2019
Første udgivelsesår 2019
Serie Palgrave Studies of Internationalization in Emerging Markets
Illustrationer 5 Illustrations, color; 16 Illustrations, black and white
Fagredaktør Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo, Tiina Leposky
Originalsprog Switzerland
Sideantal 259
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 259 pages, 5 Illustrations, color; 16 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030244811