Internationalization of Business: Cases on Strategy Formulation and Implementation
(Bog, Hardback, Engelsk)
Beskrivelse
In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
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Alle detaljer
| Forlag | Springer International Publishing AG |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2018 ed. |
| Udgivelsesdato | 12-01-2019 |
| Første udgivelsesår | 2019 |
| Serie | MIR Series in International Business |
| Illustrationer | 7 Illustrations, color; 49 Illustrations, black and white |
| Fagredaktør | Stefan Schmid |
| Originalsprog | Switzerland |
| Sideantal | 171 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 171 pages, 7 Illustrations, color; 49 Illustrations, black and white |
| Mål | 238 x 156 x 16 |
| ISBN-13 / EAN-13 | 9783319740881 |