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Islamic Marketing and Branding: Theory and Practice

(Bog, Paperback / softback, Engelsk)
Islamic Marketing and Branding: Theory and Practice
Forlag: Taylor & Francis Ltd

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Beskrivelse

This is a timely and topical book, aiming to give readers insight into branding and corporate marketing in the Islamic context, by enabling them to compare, contrast and comprehend how corporate-level notions such as corporate identity, corporate personality, corporate image and corporate reputations are operationalised within this framew

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-06-2020
Første udgivelsesår 2020
Fagredaktør T. C. Melewar, S. F. Syed Alwi
Originalsprog United Kingdom
Sideantal 246
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 246 pages
Mål 173 x 245 x 19
ISBN-13 / EAN-13 9780367593674