Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create... (Bog, Hardback, Engelsk)
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Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

(Bog, Hardback, Engelsk)
Forfatter: Raymond Pettit
Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
Forlag: Taylor & Francis Inc

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Beskrivelse

Demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. This title is intended for business executives looking for market strategy, consumer psychologists, teachers, students.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfatter Raymond Pettit
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-08-2007
Første udgivelsesår 2007
Originalsprog United States
Sideantal 200
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 200 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780805856538