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Managing Market Relationships: Methodological and Empirical Insights

(Bog, Hardback, Engelsk)
Forfatter: Adam Lindgreen
Managing Market Relationships: Methodological and Empirical Insights
Forlag: Taylor & Francis Inc

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Beskrivelse

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfatter Adam Lindgreen
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 20-11-2017
Første udgivelsesår 2017
Originalsprog United States
Sideantal 246
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 246 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780815390404