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Marketing and Marketing Assessment (RLE Marketing)

(Bog, Paperback / softback, Engelsk)
Forfatter: J. L. Sewell
Marketing and Marketing Assessment (RLE Marketing)
Forlag: Taylor & Francis Ltd

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Beskrivelse

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter J. L. Sewell
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 26-11-2015
Første udgivelsesår 2015
Serie Routledge Library Editions: Marketing
Originalsprog United Kingdom
Sideantal 200
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 200 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781138980433