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Marketing Graffiti: The Writing on the Wall

(Bog, Paperback / softback, Engelsk)
Forfatter: Mike (University of Leicester Saren
Marketing Graffiti: The Writing on the Wall
Forlag: Taylor & Francis Ltd

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Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Mike (University of Leicester Saren
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 01-12-2017
Første udgivelsesår 2017
Illustrationer 20 Tables, color; 38 Line drawings, color; 41 Halftones, color; 79 Illustrations, color
Originalsprog United Kingdom
Sideantal 354
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 354 pages, 20 Tables, color; 38 Line drawings, color; 41 Halftones, color; 79 Illustrations, color
Mål 246 x 189 x 17
ISBN-13 / EAN-13 9781138013339