Marketing Professional Services: Winning new business in the professional services se... (Bog, Hardback, Engelsk) af Michael Roe
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Marketing Professional Services: Winning new business in the professional services sector

(Bog, Hardback, Engelsk)
Forfatter: Michael Roe
Marketing Professional Services: Winning new business in the professional services sector
Forlag: Taylor & Francis Ltd

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Beskrivelse

A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Michael Roe
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 28-07-2017
Første udgivelsesår 2017
Originalsprog United Kingdom
Sideantal 176
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 176 pages
Mål 164 x 241 x 15
ISBN-13 / EAN-13 9781138440982