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Marketing Strategies: A Contemporary Approach

(Bog, Paperback / softback, Engelsk)
Forfattere: Ashok Ranchhod, Calin Gurau
Marketing Strategies: A Contemporary Approach
Forlag: Pearson Education Limited

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Beskrivelse

Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.

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Alle detaljer

Forlag Pearson Education Limited
Forfattere Ashok Ranchhod, Calin Gurau
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 03-07-2007
Første udgivelsesår 2007
Originalsprog United Kingdom
Sideantal 440
Indbinding Paperback / softback
Forlag Pearson Education Limited
Sideoplysninger 440 pages
Mål 245 x 190 x 22
ISBN-13 / EAN-13 9780273706748