Marketing Tourism and Hospitality: Concepts and Cases (Bog, Paperback / softback, Engelsk) af Richard George
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Marketing Tourism and Hospitality: Concepts and Cases

(Bog, Paperback / softback, Engelsk)
Forfatter: Richard George
Marketing Tourism and Hospitality: Concepts and Cases
Forlag: Springer Nature Switzerland AG

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Beskrivelse

Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Richard George
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 09-05-2021
Første udgivelsesår 2021
Illustrationer 75 Illustrations, color; 60 Illustrations, black and white
Originalsprog Switzerland
Sideantal 500
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 500 pages, 75 Illustrations, color; 60 Illustrations, black and white
Mål 176 x 252 x 46
ISBN-13 / EAN-13 9783030641108