Marketing Tourism and Hospitality: Concepts and Cases (Engelsk) af Richard George
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Marketing Tourism and Hospitality: Concepts and Cases

(Engelsk)
Forfatter: Richard George
Marketing Tourism and Hospitality: Concepts and Cases
Forlag: Springer International Publishing AG
  • Format: Multiple-component retail product, part(s) enclosed
  • Sprog: Engelsk Sprog: Engelsk
  • ISBN-13: 9783031659829
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Beskrivelse

Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Richard George
Format Multiple-component retail product, part(s) enclosed
Sprog Engelsk
Udgave Second Edition 2025
Udgivelsesdato 10-04-2025
Første udgivelsesår 2025
Illustrationer 166 Illustrations, color; 40 Illustrations, black and white
Originalsprog Switzerland
Sideantal 484
Indbinding Multiple-component retail product, part(s) enclosed
Forlag Springer International Publishing AG
Sideoplysninger 484 pages, 166 Illustrations, color; 40 Illustrations, black and white
Mål 278 x 210 x 31
ISBN-13 / EAN-13 9783031659829