Media U: How the Need to Win Audiences Has Shaped Higher Education (Bog, Paperback / softback, Engelsk)
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Media U: How the Need to Win Audiences Has Shaped Higher Education

(Bog, Paperback / softback, Engelsk)
Forfattere: John Marx, Mark Garrett Cooper
Media U: How the Need to Win Audiences Has Shaped Higher Education
Forlag: Columbia University Press

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Beskrivelse

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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Alle detaljer

Forlag Columbia University Press
Forfattere John Marx, Mark Garrett Cooper
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 21-08-2018
Første udgivelsesår 2018
Illustrationer 18 images
Originalsprog United States
Sideantal 352
Indbinding Paperback / softback
Forlag Columbia University Press
Sideoplysninger 352 pages, 18 images
Mål 153 x 228 x 22
ISBN-13 / EAN-13 9780231186377